Social media is the cornerstone of a successful content marketing plan. In the recent past, marketers faced challenges in attempts to reach their audiences as quickly as possible. With social media marketing, however, a company can spread the word about its products and services with just a few clicks.
Social media generates most of the web’s referral traffic, which means that your content must align with your audience’s interests and the company’s brand. On average, customers are exposed to a product about eight times before they commit to buy. With a solid social media marketing plan, it’s easy to remind customers of what the company has to offer.